
Rise &Grind
💍 Impulse buys
Good morning and happy Sunday. The best Costco hacks (opens in a new tab) start where the grocery aisles end. Members use the warehouse to score discounts on bigger purchases, from diamond rings and gold bars to cars, vacations, and even saunas. Shopping around can pay off too, since as much as 40% of a warehouse’s inventory can be tailored to its location. And when an unexpected specialty item appears, regulars know not to wait too long because Costco’s rotating inventory means it may be gone on the next trip.
Today, we've got some mixed reads for you:
- Hyatt dumps American for Delta: Eight-year partnership ends, taking elite perks with it
- Alaska Air goes upmarket: $600M cabin overhaul adds premium middle tier by 2028
- IRS introduces retirement match: Federal benefit deposits up to $2K directly into accounts starting 2027
We've risen. Now, let's grind.
Loyalty Shifts

AAdvantage and Hyatt Are Ending Their Years-Long Partnership: Another Airline Program Might Be the Ultimate Winner
For years, frequent flyers and luxury hotel enthusiasts found a home between flying on American Airlines and staying in Hyatt hotels.
When the two announced a partnership in 2019, travelers scored “reciprocal earnings.” Hyatt elites earned AAdvantage miles for stays, while AAdvantage elites earned Hyatt points for flights.
That “double dipping” ended in 2025 with a massive devaluation, but it was at least replaced by a structure that offered benefits for hitting certain milestones (nights stayed, loyalty points earned) to unlock partner status faster. Unfortunately, after an eight-year partnership, this travel glitch has only gone downhill and will finally come to a close next year.
End of an era: Since 2025, the Hyatt and American partnership has been worse, but there was still a path to earn free elite status, flights, or hotel stays if you were already getting special treatment from one of the two brands. There were also status-match challenges (opens in a new tab) to speed up your status chase. But now, even that is going away. Last week, Hyatt and American announced they would wind down their partnership next year.
- The real loser is American: The network effects of having the Hyatt partnership were huge for this middling US carrier, but worse… Hyatt’s new partner will be Delta (opens in a new tab) (and some expect it will take after the new program it built with Aeroplan (opens in a new tab)).
- But the secret is out with Hyatt: Travelers have loved Hyatt for its fantastic value, but after its own devaluation (opens in a new tab) and cuts by Chase (opens in a new tab) and Bilt (opens in a new tab), the equation is getting harder.
- Hyatt’s premium card is coming: For now, you can still transfer Chase points to Hyatt at a 1:1 ratio if you have the Sapphire Reserve, but recent changes foreshadow Hyatt introducing its own premium credit card.
Atmos Picks Up The Slack
It’s hard to see how this won’t reduce the attractiveness of AAdvantage, which counted on Hyatt as a major additional reason to earn status (mostly through spending). Combined with a major new change in a competing airline ecosystem, I suspect many travelers could change direction.
- Starting in 2027, eligible American Airlines flights will be able to earn points and status points in Alaska/Hawaiian’s Atmos Rewards program — even when you book on AA.
- AA earnings can be directed to Atmos, where you can unlock status much faster through flying alone (thanks to mile-based earnings) and access AA benefits (opens in a new tab), too.
One big asterisk: Unlocking the highest levels of Atmos status will put you ahead of some American elites on the flight upgrade list, but still behind AAdvantage’s Executive Platinum and Platinum Pro members. So if you were already in the upper tiers of AA’s ecosystem before (likely due to spending), there is a ceiling for AA mainstays within the Atmos ecosystem. However, that might be okay—unless you are really an AA elite earning from heavy spending alone.
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Cabin Strategy
Alaska Air Pushes Upmarket With Major Cabin Overhaul
Alaska is betting more than $600M that travelers will keep paying up for a better trip. Starting in 2028, Premium Reserve will add a new middle ground between economy and first, while lie-flat suites push Alaska and Hawaiian further into long-haul travel. Flyers should watch which 737-10, 787, and A330 routes get the new cabins, since the aircraft you book will increasingly determine your upgrade options, comfort, and value from miles. [Read (opens in a new tab)]
Federal Benefits
The IRS Prepares Taxpayers for a New Retirement Match
Letters regarding the upcoming Saver's Match are reaching taxpayers to introduce a federal retirement benefit taking effect in 2027. Unlike past tax credits, this program deposits up to $2K directly into an IRA or 401(k) for qualifying low- and middle-income workers. Because the funds require an established retirement account to land in, savers may need to open an account beforehand. Workplace plans can accept the match, though plan rules vary. [Read (opens in a new tab)]
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Sunday Reads
💳 United and Chase roll out limited-time card welcome offers (opens in a new tab)
💍 Oura puts its $2.2B IPO (opens in a new tab) on hold despite strong demand
📦 Amex swaps FedEx for UPS (opens in a new tab) on the Business Gold credit
👓 Smart glasses shipments are soaring, with suppliers cashing in (opens in a new tab) first
🏨 Chase and IHG revamp their cards with higher annual fees (opens in a new tab)
💻 The AI trade is shifting from chips (opens in a new tab) to software
🏦 US Bank launches new rewards cards (opens in a new tab) for small businesses
☁️ Wall Street is betting on neoclouds (opens in a new tab) despite the skeptics
✈️ United splits domestic first class into three fare options (opens in a new tab)
🚁 DoorDash is turning local stores into fulfillment hubs (opens in a new tab) as delivery goes airborne
Sponsor
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Why it matters: Someone spending $100K a year today would need roughly $181K to cover the same expenses in 20 years if inflation averages 3%. That’s a big gap to leave out of a retirement plan, especially when some of the biggest expenses, like housing and healthcare, aren’t exactly optional.
Ask Finks: How much will I need to retire after factoring in inflation? (opens in a new tab)
Extra Grind
