Wall Street is warming up to steel-collared workers. As humanoid robots make the leap from concept to commercial deployment, investors are betting on a workforce that never needs a raise or retirement plan. With forecasts climbing, investors are racing to get ahead of the trend.

The automation wave: Barclays describes humanoids as “Automation 3.0” — purpose-built to fill labor shortages caused by aging populations and declining interest in physically demanding jobs. Barclays’ Zornitza Todorova told CNBC that it’s “the decade of the robot,” projecting the market could grow from just $2B–$3B today to $200B by 2035. Others see an even bigger opportunity, with Wedbush's Dan Ives calling humanoids “the golden goose for physical AI” and forecasting a market worth trillions over the next decade.

• Barclays sees humanoids first scaling across manufacturing, logistics, and construction, with healthcare, elder care, and education following after 2030.
• Wedbush's AI Revolution ETF owns MicronMU
  , AMDAMD
  , BroadcomAVGO
  , and NvidiaNVDA
  , though Ives says the top humanoid players are still private.

China’s Robot Machine

China still holds a structural lead. Barclays estimates the country accounted for 85% of humanoid robot installations last year and can produce machines for roughly half the cost of Western rivals, often around $50K. That edge is growing as JD.com mobilizes up to 500K workers to collect millions of hours of movement data, creating training sets that US rivals have struggled to match.

• Nvidia recently reinforced that momentum by selecting Unitree’s H2 robot for its first research-grade humanoid platform.
• China installs roughly 300K industrial robots a year versus about 34K in the US, while robot density has surged 600% since 2016 to nearly 500 robots per 10K workers.

Playing the field: If picking winners in an early-stage race feels risky, ETFs offer a simpler path. KOID's 50-stock portfolio spans the humanoid supply chain — from chips and sensors to robot makers — and has returned 66.8% since its June 2025 launch, versus 29.1% for the S&P 500. Ives cautions that robot-related risks must be managed carefully, but for long-term investors, the payoff may justify the volatility.