Gen Z is stepping into investing — and they’re gravitating toward crypto. According to a survey by Policygenius, more Gen Z individuals invest in crypto (21%) than in real estate (20%). Surprisingly, crypto is a more popular investment than stocks for Gen Z. Overall, one in five people under 42 now own crypto.
- SEC-approved spot Bitcoin ETFs have attracted more investors to crypto, generating $11.9B in net inflows since their launch earlier this year.
- Brands are also dipping their toes back into digital currencies. For example, Adidas is sponsoring the new season of Crypto: The Game, where participants square off for an all-ether prize.
The halving approaches: The Bitcoin “halving” is drumming up excitement among investors, but although analysts point to the strong performance of the largest crypto after previous halving events, some caution that the post-halving bump may have already been priced in. Additionally, interest rate cuts seem to be impacting crypto prices, with predictions ranging from $20K to $140K.
Read: Bitcoin’s recent surge to new all-time highs and how it’s ushering in a new era for crypto investors
