Molson Coors will take Coors 0.0 nationwide in 2027 and broaden distribution of nonalcohol cocktail brand Naked Life, the company said at its distributor conference. A nonalcohol version of Leinenkugel's Summer Shandy is rolling out now in select markets.
Coors 0.0 launched in the Northeast last year and became the #1 NA beer innovation by volume sales in its pilot footprint, per Circana data through the week ending Sept. 6.
The national push is backed by partnerships, influencers, national media, sampling programs, and retail activations. Naked Life, an Australian-born canned cocktail, carries five calories, zero sugar, and a $9.99 price point.
The category is small but growing fast
IWSR expects the nonalcohol beer segment to reach $2.6B by 2030, up from $1.4B in 2025.
Circana tracks nonalcohol beer only in convenience stores, where it took in $85.7M in sales for the 52 weeks ending Sept. 6, against $24.6B for total beer. That sliver grew 31.3% in dollar sales and 21.8% in case sales over the same stretch.
Molson Coors already sells Peroni 0.0, Blue Moon Non-Alcoholic, Coors Edge, and Fever-Tree, and it recently bought Monaco Cocktails to push further into ready-to-drink.
The company said its focus now is scaling the right brands rather than adding more labels. Carpenter cited internal data showing more than 80% of current nonalcohol buyers are interested in buying Coors 0.0.
Distribution is the pressure point
The expansion lands while Molson Coors' own distribution arm loses two major suppliers. Constellation Brands told Coors Distributing Company this month it would end the relationship in the Denver market within 30 days.
Mark Anthony Brands, the maker of White Claw, followed by moving its Denver business to Reyes Beverage Group. CDC, a wholly owned Molson Coors subsidiary, distributes for 32 breweries across metro Denver and employs more than 400 people.
A CDC spokesperson said neither supplier gave a reason and called the moves a direct violation of Colorado beer franchise law. The unit says it is exploring all legal and commercial options.
Kevin Nitz, VP of non-alc at Molson Coors, said distributors that compete in both alcohol and non-alc will have done so by choice, not luck. The bet is that moderation keeps spreading faster than traditional beer volumes shrink.
