Streaming Dynamics

Spotify Adds 38M Listeners Despite Higher Prices and Tougher Comps

By Rhea Lobo
image6

Spotify’s momentum engine has hit overdrive. The audio giant ended Q4 2025 with 751M monthly active users — its biggest quarterly jump ever after adding 38M listeners as premium subscribers rose 10% year over year. Operating income jumped 47%, topping expectations as Spotify moves from its “Year of Accelerated Execution” into co-CEO Alex Norström’s “Year of Raising Ambition.”

  • Spotify posted 13% constant-currency revenue growth, while full-year net income surged 86% as gross margins expanded to 33.1%.
  • The platform paid out over $11B to the music industry in 2025 — the largest annual retailer payout ever — with independent artists capturing roughly half of all royalties.

The encore ahead: Spotify’s diversification push is gaining traction. Music videos now reach 111 markets, and Page Match lets users scan physical books to jump into audiobooks. Still, Q1 2026 guidance flags a slowdown as Spotify digests its third US price hike in four years to $12.99. Even with the stock down ~30% this year, co-CEO Gustav Söderström is hopeful that Spotify can act as the music industry’s R&D arm and capture AI upside early.