Siri Shoots Down ChatGPT for an Open Platform
When it comes to AI, Siri’s going polyamorous. The upcoming iOS 27 will let iPhone users route queries to Gemini, Claude, Perplexity, and other assistants through Siri, ending ChatGPT’s exclusive spot. For AppleAAPL, the move represents its classic gatekeeper strategy — open the platform, let rivals compete, then collect a cut of every subscription sold.
- Set to debut June 8 at the Developers Conference, the new “Extensions” system will let users toggle specialized app assistants for specific tasks within their settings.
- This strategy eliminates the need for slow, one-off integration deals — allowing the tech giant to rapidly expand its AI ecosystem and drive user engagement.
Software to the rescue: This AI push is just one part of Apple’s broader plan to solidify services revenue. Between launching paid ads in Maps this summer and the Apr. 14 debut of the Apple Business platform, the tech giant is hunting for fresh cash flows. These streams are vital as regulators squeeze European App Store commissions while AI search threatens the billions GoogleGOOGL pays to maintain its dominance. It’s a savvy software hedge, but being the middleman only works until someone cuts it out.