Samsung Follows Apple Down The AI Handset Rabbit Hole With Galaxy S25
In a world where smartphone makers are racing to add AI features, Samsung seems to be taking notes from Apple’s playbook — perhaps a bit too literally. The Korean tech giant unveiled its Galaxy S25 lineup Wednesday, focusing heavily on artificial intelligence over hardware upgrades. However, with Apple’s recent AI features receiving a lukewarm reception, Samsung’s copycat strategy raises eyebrows about the S25’s market potential.
- Hardware-wise, the S25 Ultra supports a slightly larger 6.9-inch display, a new 50MP ultrawide camera, and a Snapdragon 8 Elite chip delivering 37% faster CPU and 40% NPU performance — costing $799-$1,299 for the overall lineup.
- New AI features like Cross App Actions, and Now Brief can schedule events, share details, and manage tasks across apps with a single voice command — powered by a Google Gemini integration.
The AI timing trap: Just as Samsung doubles down on AI features, Jefferies downgraded, citing weak iPhone sales and lackluster consumer interest in AI features. With iPhone sales in China plummeting 18% in Q4 2024 and Apple’s profit margins facing pressure from AI investments, Samsung’s similar strategy might be walking straight into the same headwinds — suggesting that in tech, timing is everything.
