Media giants like Paramount (NASDAQ:PARA) and Warner Bros. Discovery (NASDAQ:WBD) are struggling with declining ad revenue — leading to falling profits and mass layoffs this year.

Netflix, Disney and other streaming services have also struggled with content costs.

AI could be the solution. Here’s how.

1/ AI will reduce the cost of writing content. ChatGPT is already capable of writing full articles. If it doesn’t replace content writers (😰), they could use AI to speed up the writing process.

2/ But it’s not only limited to text. One person created a graphic novel (images were AI-generated) that landed on Amazon’s Best Sellers list. AI tools like Synthesia are already helping video editing — providing AI avatars that can replace humans.

Looking further out…

So far, DALL-E is limited to images. But it’s not so far-fetched to see a version of DALL-E creating videos.

It can take several months to create a 10-minute animation. AI could generate story concepts, help with editing, or even create actual scenes to speed up the process.

Media industry — completely disrupted. And imagine how AI could impact gaming and other creative industries.