Cinema isn’t dead yet… and a happy ending might be on the horizon. Last year, Hollywood faced several box office letdowns due to industry strikes. But with a 30.4% rise in box office spending in 2023 and new blockbusters like Pixar’s “Inside Out 2” and “Despicable Me 4” this year, the industry is setting the stage for a cinematic comeback.

• By 2026, global cinema revenue is expected to top pre-pandemic levels — with box office revenues exceeding $40.2B and total gross eclipsing $44B.
• Although ticket sales may not fully recover, advertising revenue is projected to reach $1T by 2026 and could drive over half of the entertainment industry’s boost by 2028.

The show goes on: The global entertainment and media industry is on track to achieve $3.4T in revenue in 2028 — primarily driven by online advertising. This growth is bolstered by the return of live events like sports and concerts, and the gaming sector, projected to hit $300B by 2028. Facing fierce competition, the streaming industry is increasingly adopting ad-based revenue models, expecting these subscriptions to make up 28% of total streaming revenues by 2028.