Following in the Footsteps of AI Phones and AI PCs, TV Makers Race To Add AI To TVs Amid Sales Slump
In the near future, your smart TV might be able to talk back when you yell angrily at the screen — but why? Because AI — already becoming a staple in smartphones and computers — is the hot new thing. At CES 2025, major manufacturers like Samsung, LG, and Panasonic have unveiled a new wave of self-aware AI-powered televisions, marking a glimpse into tech’s grand vision to dazzle consumers and rekindle sales.
- LG’s AI Concierge now recognizes voices and suggests personalized content, while Google’s Gemini-powered TVs offer enhanced AI commands, deeper content search, and an “always on” mode that automatically plays relevant content when approaching the TV.
- Notably, Samsung TVs will feature on-screen image recognition and search features, and Panasonic teamed up with OpenAI-rival Anthropic to embed Claude into devices.
The AI refresh ahead: While TV makers race to make your living room smarter, retailers like Best Buy faced slumping electronics sales amid a two-year post-pandemic decline. PC giants Dell and HP saw their stocks plunge 12% as customers held off purchases, awaiting next-gen AI capabilities. Otherwise, Samsung is now sprinkling AI into fridges and washers following a tough year. Still, with these battered sectors desperately awaiting a consumer rebound, they pray AI will be the magic bullet.
