Coinbase Goes After Everything With Predictions, Stocks, and Tokenized Assets
A three-front war is raging to redraw the lines between your broker, bookie, and banker. To stake its claim as your “single app,” Coinbase is rolling out prediction markets, stock trades, and tokenized assets. It’s a retention play disguised as expansion, and missing this shift could trap Coinbase in a shrinking crypto lane while competitors capture the full wallet.
- partnered with Kalshi to offer predictions on sports, elections, and economic indicators — while also rolling out zero-commission stock trading early next year.
- Yet, CEO Brian Armstrong’s real goal is to put US equities on the blockchain — unlocking global distribution with decentralized infrastructure that operates around the clock.
Land grab ahead: This move puts Coinbase in direct competition with sportsbooks like DraftKings, exchanges like ICE, media firms such as CNN, and especially brokerages like Robinhood, where predictions already account for 10% of revenue. Citizens Financial projects prediction market revenues will grow fivefold to $10B+ by the decade’s end, turning event contracts into a critical engagement and revenue layer. The math is simple — whoever builds the stickiest exchange captures users across every asset class, and Coinbase can’t afford to sit this one out.
