Coinbase Goes After Everything With Predictions, Stocks, and Tokenized Assets
A three-front war is raging to redraw the lines between your broker, bookie, and banker. To stake its claim as your “single app,” CoinbaseCOIN is rolling out prediction markets, stock trades, and tokenized assets. It’s a retention play disguised as expansion, and missing this shift could trap Coinbase in a shrinking crypto lane while competitors capture the full wallet.
- COIN partnered with Kalshi to offer predictions on sports, elections, and economic indicators — while also rolling out zero-commission stock trading early next year.
- Yet, CEO Brian Armstrong’s real goal is to put US equities on the blockchain — unlocking global distribution with decentralized infrastructure that operates around the clock.
Land grab ahead: This move puts Coinbase in direct competition with sportsbooks like DraftKingsDKNG, exchanges like ICEICE, media firms such as CNNWBD, and especially brokerages like RobinhoodHOOD, where predictions already account for 10% of revenue. Citizens Financial projects prediction market revenues will grow fivefold to $10B+ by the decade’s end, turning event contracts into a critical engagement and revenue layer. The math is simple — whoever builds the stickiest exchange captures users across every asset class, and Coinbase can’t afford to sit this one out.