CryptoDec 18, 2025
Coinbase Goes After Everything With Predictions, Stocks, and Tokenized Assets
Daniel Schoester
A three-front war is raging to redraw the lines between your broker, bookie, and banker. To stake its claim as your “single app,” Coinbase is rolling out prediction markets, stock trades, and tokenized assets. It’s a retention play disguised as expansion, and missing this shift could trap Coinbase in a shrinking crypto lane while competitors capture the full wallet.
Land grab ahead: This move puts Coinbase in direct competition with sportsbooks like DraftKings, exchanges like ICE, media firms such as CNN, and especially brokerages like Robinhood, where predictions already account for 10% of revenue. Citizens Financial projects prediction market revenues will grow fivefold to $10B+ by the decade’s end, turning event contracts into a critical engagement and revenue layer. The math is simple — whoever builds the stickiest exchange captures users across every asset class, and Coinbase can’t afford to sit this one out.
