“Boring” investing ideas for 2023

Don’t go chasing after the shiny new thing. With investing, the fun ideas can often get investors in a lot of trouble.
Hyped EV stocks like Rivian, Lucid Motors and NIO ran near the top of 2022’s worst performers.
Lists of “top-performing stocks of X year” get published each year — and they’re often names you never hear about.
Let’s start 2023 off with some “boring” ideas:
This is his 18th year writing the list — and he’s got five new additions.


1/ AmerisourceBergen is a drug wholesaler that rose 22% in the last three months of 2022 after raising its dividend.
2/ Celanese is the world’s largest producer of chemicals like acetic acid — used in many manufacturing processes like acidizing oil and gas, producing drugs and vitamins and food processing.
3/ Intuit owns some of the most crucial business software tools like TurboTax, QuickBooks and Mailchimp.
4/ Middleby supplies kitchen equipment to restaurants and hotels.
5/ Polaris manufactures snowmobiles, all-terrain vehicles and other off-road vehicles, and has increased its dividend every year for the past 27 years.