Apple’s AI Announcement Leaves Much to Be Desired
Investors are demanding a refund — not for their purchases, but for their patience (and, maybe soon, even their shares). After eagerly awaiting Apple’s plans to catch up with nearly every other tech giant whose already announced their AI plans, the world finally got a glimpse during yesterday’s Worldwide Developers Conference (WWDC) 2024. With iPhone sales slowing and revenue flat for two years, investors are hopeful these innovations will boost growth and keep Apple competitive with Microsoft and Google.
- What’s new? After a decade-long wait, Apple introduces the calculator app on the iPad, alongside iPhone screen mirroring and the Vision Pro headset, expanding to eight more countries, including China.
- What else? New home screen customization options, streamlined management across iPhone and Mac, an all-in-one password manager, and more.
And the product we’ve all been waiting for: It’s official. Apple is teaming up with OpenAI to introduce ChatGPT-like features to the iOS ecosystem. It’s all part of “Apple Intelligence,” a new platform described by Apple’s SVP as “AI for the rest of us.” This integration of AI into apps like Siri, Photos, and Maps offers features such as AI-powered summarization for articles, emails, and messages. However, despite this announcement, with down 2% yesterday and up only 4% this year, Apple still hasn’t figured out how to game the AI hype.
