Apple unveiled a new smart home display called HomeView on Tuesday, crossing the $5T market-capitalization threshold the same day.
The 7-inch device can be mounted on a wall or set on a table, and it recognizes users by their face to show information meant for them. Preorders opened Oct. 13, with shipping on Nov. 13.
It starts at $299. Apple says HomeView can recognize up to six people in a household, pulling up their messages, calendar, contacts, notes, and preferred apps.
The hub runs on an A18 chip with a Liquid Retina screen and Siri AI, Apple's rebuilt voice assistant. Paired with an iPhone, Siri AI draws on personal context from Messages, Calendar, and Apple Music to take action across apps.
Apple launched other hardware alongside it. The new Apple TV 4K also costs $299, and the HomePod mini 2 arrives in new colors at $149, up from $129.
The home is now a product line, not a side project
HomeView anchors a broader Apple Home lineup that includes cameras, thermostats, and a door lock. The display doubles as a Matter controller and Thread Border Router, so it can orchestrate third-party smart home gear, not only Apple's own.
Availability spans eight countries at launch, including the US, UK, Canada, Australia, New Zealand, Singapore, South Africa, and India.
Tabletop models come in silver, starlight, rose pink, and space gray. The wall-mounted version ships in space gray and silver, attaching with one of three purpose-built mounts from Schneider Home.
Tuesday's event was the second under new chief executive John Ternus, who replaced Tim Cook in September. Last month, Apple introduced a foldable iPhone called the Duo priced near $2K.
Apple reached $5T as the AI trade cooled
Apple became only the second listed company to reach $5T in market value, joining Nvidia, and reclaimed the title of world's most valuable public business.
Investors have pulled back from heavily exposed semiconductor names, and Apple hasn't matched the enormous data-center capital spending programs its rivals are running.
JPMorgan raised its price target on Apple to $360 from $340 while keeping an Overweight rating.
The smart home gear still sits far below the iPhone in importance, and Apple positioned the devices mainly as a showcase for Siri AI. Whether HomeView sells in volume will be clearer after Nov. 13.
