The largest wealth transfer in modern history is getting a feminine touch. Driven by longer life expectancies and changing demographic patterns, baby boomer women are increasingly at the helm of family fortunes. This shift is reshaping how wealth is managed, invested, and distributed, marking a dramatic reversal from just 50 years ago, when many of these same women couldn’t even independently obtain credit cards or loans.

• Women over 60 currently oversee $8T in liquid assets, with female wealth growing 80% since 2018 — outpacing the overall wealth growth rate of 62%, according to McKinsey & Co.
• Nearly 70% of widows switch financial advisers after their spouse’s passing, with the wealth transfer to widowed female boomers expected to reach nearly $40T in the coming decades.

Who runs the world? The transformation extends beyond mere asset control. These women are redirecting wealth flows toward charitable causes and healthcare planning, with 85% of affluent household financial decisions now influenced by women, according to the Bank of America. As this unprecedented transfer of wealth continues, financial advisers are racing to adapt their services to serve this powerful demographic better — or risk losing them as clients. Looks like the days of male-dominated financial decisions are fading, along with the gender wealth gap that preceded them.

Read: Millennials Set To Inherit Over $90T In the Next Two Decades. What Will They Do With It?