Americans are resorting to Plan B (literally) to secure reproductive healthcare options, triggering an unprecedented surge in contraception and abortion medication purchases. As concerns mount over potential restrictions under the incoming Republican administration, women across the US are stockpiling contraceptives. This anxiety, driven by fears of a nationwide abortion ban, Republican policy changes, and Project 2025, has led telehealth abortion medicine and contraceptive providers like Wisp and Aid Access to report historic spikes in demand.

• Wisp saw a 1,650% jump in emergency contraception sales among new customers and a 1,000% rise among returning customers the day after the election.
• Aid Access saw requests explode from the usual 600 daily orders to 10K in the 24 hours following the election — a 16-fold increase.

Looking ahead: The previous, more accessible abortion policy in the US was repealed under Trump’s last administration, with his Vice President advocating for stricter limits on abortions. The incoming administration could target Medicaid coverage for birth control, challenge FDA approval of abortion medications, or restrict mail-order access — prompting many Americans to take preventive action now. Plan C’s Elisa Wells noted, “We don’t know what to expect, but I think we have to plan for the worst and make sure that we have systems in place to help people access these very safe and effective pills.”