Uber Bets $1.25B on Rivian to Scale Driverless Future Globally

Robotaxis now have a serious co-pilot. UberUBER is committing up to $1.25B in RivianRIVN to help deploy as many as 50K autonomous R2 SUVs across North America and Europe by 2031. The partnership begins with a $300M investment, with additional funding tied to future milestones.
- San Francisco and Miami launch first in 2028, with the fleet operating exclusively through Uber’s app, limiting competitor access.
- After a $3.6B loss in 2025, Rivian is leaning on the R2 launch this spring at ~$58K, with a cheaper ~$45K model coming next year.
Paving the way: Rivian only introduced hands-free driving last year, so full autonomy is still a big leap. Still, Uber CEO Dara Khosrowshahi is betting Rivian’s vertical integration and data edge can close that gap, while CEO RJ Scaringe points to its in-house autonomy stack as key to accelerating progress. As Waymo leads and TeslaTSLA scales fast, Uber is also lining up deals with LucidLCID, Zoox, and NvidiaNVDA to secure its place in the market. Because in this game, catching up is already losing.