The roller coasters aren’t just inside the parks — they’re happening in corporate board rooms as the “theme park arms race” accelerates. Yesterday, ComcastCMCSA

opened Epic Universe, marking the first significant US theme park opening in over two decades. The $7B power play directly challenges Disney’sDIS

tourism stranglehold in Central Florida.

• The park boasts five immersive worlds from Harry Potter’s Ministry of Magic to Super Nintendo World — projected to inject 17.5K jobs and $2B into Florida’s economy in its first year.
• Despite a tourism pullback, both media giants are doubling down as parks remain crucial financial stabilizers — with Disney investing $1.9B in a California expansion amid a broader $60B commitment.

More thrills: Disney executives surprisingly welcome the competition, believing new attractions drive higher overall attendance rather than cannibalize existing traffic. However, with MattelMAT

joining the melee in late 2025, the Universal Parks owner isn’t stopping at Epic, with aggressive plans for a Las Vegas horror experience, a Texas kids’ resort, and a UK park. Apparently, the only thing multiplying faster than theme parks is the construction budgets behind them.