And the Emmy for Best Comeback goes to… the Emmys. After years of waning interest and record-low ratings, the 76th Primetime Emmy Awards pulled off a stunning reversal of fortune, drawing 6.87M viewers to ABC. This 60% jump from the previous ceremony’s all-time low marks the highest viewership since 2021, potentially signaling renewed interest in traditional TV broadcasts.

• FX was the night’s big winner, with “The Bear” taking home 11 awards and “Shōgun” winning Outstanding Drama Series along with 17 other trophies, underscoring FX’s strong content production under DisneyDIS
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• The Emmys broadcast ranked only behind NFL broadcasts and “60 Minutes” during primetime, highlighting valuable advertising slots and revenue potential for networks.

Emmy-nent success: The stark contrast between this year’s success and the ceremony’s lackluster showing in January is credited to its return to Sunday primetime and the absence of serial award-snatcher “Succession,” which injected fresh excitement. Plus, kicking off the awards season may have helped boost interest, offering insights into consumer behavior. This unexpected ratings surge suggests that earlier predictions of the Emmy’s demise may have been exaggerated — or even self-inflicted.