Anthropic launched Claude Design, GoogleGOOGL

launched Stitch, and yet FigmaFIG

is suddenly thriving. As investors question whether traditional creative software can survive the AI tsunami, the beleaguered titan surged 13.2% on Friday. Across the industry, incumbents are rapidly embedding AI-based features — fighting off an extinction-level threat.

• FIG
  shocked Wall Street with a 46% revenue jump to $333M — beating estimates every quarter since its IPO, and hiking its full-year guidance to $1.42B.
• The firm cracked AI monetization with a new credit-based system — driving customer growth by 54% as 75% of users kept paying after limits kicked in.

Stand together, as one: Figma isn’t the only incumbent rewriting its playbook. AdobeADBE

launched an agentic Firefly assistant, with a lighter version headed directly into Claude. Canva went further, snapping up AI startups Simtheory and Ortto while declaring itself “an AI platform with design … tools” rather than the other way around. Yet despite the industry-wide reset,FIG

remains down 39.1% this year and 81.2% off its record high. The blowout quarters are a good start, but investors want proof, not a patch.