US sportsbooks saw a significant 44.5% increase in revenue last year, reaching a record $10.92B. This momentum is expected to continue, with FanDuelFLUT

projecting a threefold increase in US profits for 2024. However, bad bettors won’t be the only factor in the company’s record revenue — rising rates of gambling addiction will also play a role. In response, industry partners are intervening.

• Seven of America’s largest gaming companies, representing 85% of the market, are forming the Responsible Online Gaming Association to track and prevent problematic gambling behavior.
• In addition, the organization will focus on education, implementing better industry practices, and promoting “conscientious advertising and marketing.”

Crackdown incoming: Recent high-profile gambling scandals have cast a shadow on the legal betting business. MLB player Shohei Ohtani’s allegations of a $4.5M gambling-related theft by his assistant and the NBA’s investigation into Jontay Porter for betting on himself have raised concerns. In response, NCAA president Charlie Baker has urged sportsbooks to ban college prop bets to prevent fraudulent outcomes.