Investor loyalty is fickle with meme stocks — which are collapsing after rallying hard in recent weeks.

Bed Bath & Beyond (NASDAQ:BBBY) has lost the majority of its 400% gain in recent weeks — after once pedestaled Ryan Cohen sold his entire stake.

• Last Friday, Bed Bath & Beyond reportedly hired prominent restructuring and bankruptcy firm Kirkland & Ellis.
• Suppliers to BBBY also reportedly stopped sending shipments to the home-goods retailer after falling behind on payments.

AMC (NYSE:AMC) cratered 42% yesterday after its newly issuedAPE

shares began trading — which also fell 14%.

• Early August, AMC announced a stock dividend — the distribution of new preferred shares with the tickerAPE
  to existing AMC shareholders.
• This is similar to a cash dividend, except instead of cash being distributed to shareholders, stock is issued.

Wow. Free shares? Not exactly. Yesterday, AMC’s CEO tweeted a reminder that “the value now of your AMC holdings consists of the prices of your AMC shares and your new APE units COMBINED.” News of a potential bankruptcy by the second largest theater chain Cineworld also brought downAMC

.

It’s a tough time in the theater biz. Despite sales recovering since the chain reopened in April 2021 — theater traffic has struggled to return to its pre-COVID levels, with Cineworld’s large debt balances becoming too much to handle.

Hype sent meme stocks up, and now fundamentals are bringing them down to earth.