Adobe Sees US Holiday Online Spending Rising 6.7% as Deal Hunting Intensifies
Santa’s sleigh is running on promo codes this year. Adobe Analytics expects US online holiday sales to rise 6.7% year-over-year to a record $275.1B between Nov. 1 and Dec. 31. Shoppers are still spending, but retailers may have to work harder for every dollar as Walmart, Kohl’s, and American Eagle warn about stretched consumers.
- Cyber Week discounts could reach 30%, helping Cyber Monday set a $15.1B sales record while Black Friday grows even faster to $12.9B.
- Holiday shopping is starting earlier too, with October online spending expected to hit $95.8B as Prime Day on Oct. 6 and 7 brings in $9.9B.
Bargain basket: Holiday deals are becoming a chance to stock up on more than gifts. Cyber Week sales of personal hygiene products could jump 150% from September levels, while grocery is expected to be the fastest-growing major category. Buy Now Pay Later could finance $21.3B in purchases, giving stretched shoppers another way to keep spending. AI-driven traffic to retail sites is forecast to surge 130% this season, putting a new gatekeeper between shoppers and the brands fighting for their holiday dollars.
