Sports fandom is getting its own rewards economy. Later this year, Fanatics will launch its first credit card on the American Express network and become Amex’s first sports-focused Membership Rewards transfer partner. With nearly 80% of Amex cardholders identifying as sports fans, Fanatics is betting loyalty perks can turn that passion into spending.

• The card turns spending into FanCash for jerseys, trading cards, tickets, and other rewards, with elevated status for Fanatics ONE’s 30M+ users.
• Eligible cardholders get Amex protections and Fanatics Fest NYC perks, while Fanatics expects over $1B in FanCash this year with a 97% redemption rate.

Swipe for fandom: The deal reflects a wider shift in credit card rewards toward passion-based spending instead of traditional travel perks. Key card details, including annual fees, earning rates, bonuses, and transfer ratios, are still under wraps. Even so, Fanatics is using the partnership to deepen its push into collectibles and digital loyalty by bringing more of its sports platform under one ecosystem.