Disrupt or be disrupted? Ford Motor chooses disrupt

Ford chooses to disrupt. The US automaker is moving to get ahead — lest not get left behind — in the electric vehicle (EV) biz.
What’s the big deal? Ford (NYSE:F) announced its biggest EV push — planning more investments and reorganizing its business into two distinct units:
Ford’s CEO says each unit requires different skills and mindsets — which could clash as one organization. Over time, Ford’s EV unit will likely eat up its gas business.
While it’s too late to fend off Tesla, Ford can still take market share from emerging competitors — who are (luckily for Ford) struggling to meet product targets and supply chain issues…
Of the largest US automakers, Ford is performing the best in 2022 — down 18%, while Tesla fell 28%. But investors are still putting a big premium on Tesla — whose market cap is 10x more than Ford’s — despite Ford doubling Tesla’s sales in 2021.
Action needed: In Tuesday’s speech, Biden called on Congress to pass more EV, wind and solar incentives — an effort to cut energy costs.
The Ukraine invasion could encourage a faster push into EV clean energy with the German finance minister saying “renewable energy is freedom energy”.