Disney in Distress: Box Office Blunders and Behind-the-Scenes Chaos

Disney has 99 problems — and its latest box office tragedy is only one. Last year, Lightyear brought in $227M — a quarter of what Toy Story 4 made in 2019. And it only gets worse.
This opening weekend, Elemental brought in just $30M domestically — far below its ~$200M production budget and the second-worst in the studio’s 28-year history.
This underwhelming debut comes despite the US box office expecting to have a strong summer with 42 releases — nearly double that of last summer and back to pre-pandemic levels.
1/ Restructuring: Disney’s CEO Bob Iger is trying to reverse a series of poor strategic moves by its former CEO Bob Chapek — who was handpicked by Iger as his successor but only lasted two years.
2/ Cost cuts + a strike: The Writers Strike and a push to cut costs may have led to Disney’s recent decision to delay several movie releases by 1-3 years in its Avengers, Star Wars and Avatar franchises.
3/ Management: Last week, Disney’s CFO stepped down after more than 20 years on the job — having clashed with other execs on strategy (spending too much on content).
The rest of Disney’s problems can be summed up by its 2.6% stock price increase this year — far underperforming the S&P 500’s 15% rise.