Cloud stocks get knocked down again and again — but they keep getting back up. If you’ve been feeling bruised from their beatings — it might only be temporary. Cloud companies fell hard this past month, but we’ve been here before — 6 times in the past 7 years to be precise.

Why investors love cloud software companies

Software companies (i.e. Salesforce, Shopify, Asana) — those creating applications accessible over the internet — are one of the biggest and fastest-growing trends of the past decade.

Beyond their fast growth and massive market sizes, investors love software companies for their:

• Recurring revenue — Software companies charge on a monthly/annual subscription model — allowing for predictable sales.
• Scalability — Costs are largely fixed with companies incurring small costs per additional customer i.e. business becomes more efficient with size.

The cloud industry grew 10x in the past 8 years — with many ups and downs along the way.

The next down: In the past month, fears of rising interest rates led to many falling 30-50% plus from peaks — overvalued cloud stocks falling the hardest.

Corrections are common in the cloud industry

JPMorgan added to the pain by downgrading several cloud companies — including Zscaler, Datadog, Cloudflare and Adobe — for a challenging 2022 ahead.

The Global X Cloud Computing ETF (NASDAQ:CLOUD) is down 17% from its peak — with most sectors impacted (i.e. e-commerce, cybersecurity and cloud infrastructure).

Per venture capitalist, Tomasz Tunguz, there’s been 6 corrections in the software industry since 2014 — with one a year between 2018-2021 for various reasons:

• 2018 — US-China trade war, rising interest rates and slowing global growth.
• 2019 — US-China trade war and Brexit.
• 2020 — COVID, rising treasury yields in early-2021 and again in 2021 on rising interest rate expectations.

During each correction, valuations fell between 30-60% before the market reached new highs within 6-12 months.

Investors: Nothing is certain

Last month, top-tier venture firm, Battery Ventures released their 2021 cloud report — viewing cloud’s market size exceeding forecasts and their growth accelerating. They expect:

• The cloud market to grow to $848B by 2025 — 2.7x its current size, which would still only be 16% of global IT spend.
• Microsoft (NASDAQ:MSFT), Amazon (NASDAQ:AMZN) and Alphabet (NASDAQ:GOOGL) to control 35% of the market.

For now, cloud stocks have proven to be unbreakable — but as we’ve seen with all technology — nothing is truly undisruptable.