Bumble’sBMBL

makeover plans are stuck in the friend zone. The dating platform’s stock plummeted 30% yesterday after reporting a 4.4% dip in year-over-year revenue and forecasting weak Q1 sales guidance of $242M to $248M (vs. $256.9M expected). The guidance shortfall represents a 7% to 10% year-over-year decay amid a CEO shakeup, app closures, and generational challenges.

• 57K paying users on Bumble’s flagship app departed in Q4, while average spending per user fell 9.1% from last year — a monetization double-whammy that threatens its remaining 4.2M total paying users.
• Founder Whitney Wolfe Herd is returning as CEO in March — while Bumble holds on by shuttering niche apps Fruitz and Official, cutting jobs, and refocusing on its “opening moves” feature.

Gen Z’s IRL rebellion: BehindBMBL

’s 57% one-year slump, young users are ditching apps for pickleball leagues, running clubs, and other “IRL experiences,” like group dinners with strangers. A 2024 Forbes Health survey found that 79% of Gen-Z reports dating app burnout as “swipe fatigue” kicks in — leaving Bumble and Match GroupMTCH

scrambling. For now, Cupid’s arrow flies offline, where no subscription is required.