Boiling hot coffee competition risks spilling on long-time giants

It’s not just Starbucks vs. Dunkin’ anymore — last year, four other coffee chains each opened 50+ stores. Dutch Bros is emerging as a serious contender as the third-biggest coffee chain, capitalizing on the growing consumer preference for drive-thrus. Despite its stock’s ups and downs since its 2021 IPO, with shares trading at less than half of their Oct. 2021 peak, the potential for growth remains high, especially with 67% of Americans now drinking coffee daily (up 37% over the past two decades).
Starbucks stumbles: The iconic coffee chain’s investors might need something stronger than coffee after reviewing its recent stock performance. US stores experienced a 7% decline in transactions last quarter, resulting in the steepest drop in shares since the pandemic. Worse, former CEO Howard Schultz’s vision of dominating the Chinese market hasn’t panned out, with Chinese same-store sales falling even more.
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