Following Bed Bath & Beyond’s bankruptcy last year, e-commerce giant Overstock.com swooped in to purchase its brand and IP assets, rebranding itself as Beyond Inc.BYON

. With its new name, Overstock inherited brand recognition among speculative retail investors. In the year since its discount buy,BYON

has rallied 48% — despite a 19% revenue decline. And now, it’s looking to turn its revenues around with a simple fix.

• After acquiring Beyond’s assets, the company sunset its Overstock.com website — which executives say helped amplify order values but has been called “a fatal mistake.”
• As a result, the company is returning to its roots, relaunching Overstock.com in a bid to generate a 20% increase to $2B in total revenues this year.

Home furnishing freefall: To maintain its rich valuation and popularity among investors, Beyond will also have to turn a profit, especially as home furnishing sales dipped 9.1% in January and February compared to the previous year. The company reported a net loss of $308M amid a tough retail and e-commerce environment in 2023. And though the return of its namesake brand will help, the real costs to this high-flying stock could be big if customers don’t spend more.

Read: What were the critical missteps that led to the downfall of Bed Bath & Beyond? Uncover how grasping these business errors can influence your investment strategies.