Apparel Headwinds

American Eagle Struggles To Soar As Tariffs And Mall Traffic Woes Mount

By Daniel Schoester
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Not even America’s iconic eagle can escape the retail storm brewing across the nation’s malls. Despite beating Wall Street’s Q4 expectations, retailer American Eagle warned of a “slower start” to 2025 as consumers pull back spending — compounding woes for a stock already down 51.9% from last year.

  • reported $0.54 EPS (vs. $0.51 expected by analysts polled by LSEG), and its $1.6B revenue met par but forecasted a full-year sales decline (vs. 3% growth expected) — citing consumer “fear of the unknown” as tariffs, inflation, and government cuts loom.
  • With 20% of products sourced from China, the retailer anticipates a $5-10M tariff hit while declining mall traffic and product availability struggles added blows — prompting a $300M strategy to remodel 90-100 stores this coming year.

Wall Street reaction: Post-earnings, stumbled 4.2% to $10.98 at yesterday’s close as analysts slashed price targets across the board — with Jefferies cutting to $13, Citi to $12, JPMorgan to $15, and Morgan Stanley to $12. The most damaging was Barclays’ downgrade to Underweight with a $10 target, citing a weakening consumer base and declining mall traffic as key concerns. Analysts remain skeptical about the Eagle’s ability to soar in economic headwinds.