Amazon Bagged A Record $14.2B During Its 48-Hour Prime Day Sale
It’s that time of the year when saved wishlist items finally make it to checkout. According to Adobe Analytics, American shoppers reached a new top during Amazon’s Prime Day sale, spending $14.2B during the two-day event — an 11% increase from last year. This surge was driven by an early start to back-to-school shopping, spurred on by significant retailer discounts.
- On Prime Day, Amazon captures ~60% of total online spending, from the usual 40% on regular days, with the average household spending ~$152 this year.
- Back-to-school spending soared 216% over June’s daily sales, and electronics sales grew 61% — while the top-selling items included protein shakes, Amazon’s Fire TV Stick, and Glad trash bags (BBG).
Surf, shop, spend: Amazon isn’t the only beneficiary of online shopping sprees. Retailers like Target and Walmart have also reported increased online sales, thanks to the growing shift toward online shopping. According to FTI Consulting, US online retail sales are on track to reach $1.2T this year, and e-commerce is expected to account for ~35% of total retail sales in the next decade.
