General Motors Gets an AI Glow Up as Google Takes the Wheel
If a General Motors car had a personality, would it be a muscle-bound gym bro or a chatty valley girl? Next year’s drivers will finally find out, as the carmaker behind Cadillac, Chevrolet, and GMC brings conversational AI to models from 2016 onward. The rollout comes amid’s plan to double revenue by 2030 — even as industry setbacks mount.
- GM is ditching Apple CarPlay and Android Auto for Google Gemini — a conversational AI that anticipates needs, offers timely help, and chats like a true passenger.
- Next up is an eyes-off, hands-free driving system for 2028 — set to feature new collaborative robots, centralized computing, and expanded GM Energy offerings.
Under the hood: GM’s tech overhaul lands just as the EV hype wears off. While Ferrari, Lamborghini, and Porsche tap the brakes, Detroit’s finest is finally seeing real momentum from its software and services business. With the unit’s deferred sales growing 90% from last year, President Mark Reuss says the growth plan is “pretty much on track.” Still, while these tech upgrades look great on paper, GM’s rollout history shows that not every feature goes the extra mile.
