Streamers Raise Prices as Viewers and Profits Keep Climbing

“Streamflation” might be squeezing wallets harder than a drama series cliffhanger, but good luck convincing binge-watchers to cut the cord. Since launch, streaming giants have dialed up prices by ~2.7x, and yet Americans keep stacking platforms despite fewer shows. Mass cancellations remain elusive, and quarterly earnings now showcase just how unshakeable the sector has become.

• Disney+DIS
  leads with a 172% price hike since ~2019, trailed by Apple TV+AAPL
  at 160% and Peacock at 120% — as average households now juggle four services for ~$40 a month.
• Instead of quitting, consumers switched to ad-supported tiers — while bundled platform deals and discounted sign-ups have kept viewers glued.

Follow the money: When it comes to earnings, Paramount’sPARA

streaming arm just posted a 17% revenue jump. Full-year profitability is finally within reach in 2025, with a fresh price bump already in place for next year. Meanwhile, Disney’s streaming unit delivered 12.4% quarterly growth as profits topped $352M, even as old-school TV stumbled. Turns out, in the war for battered consumers, streaming’s star power is giving Wall Street a new reason to binge.