SoFi Shares Skyrocket as Banking’s Old Guard Faces a New Rival

Is it a bird? Is it a plane? Nope — that’s SoFi. Shares have surged by 124% this year, driven by a blockbuster quarter that eclipsed Wall Street’s expectations. The former student-loan upstart now looks every bit the “one-stop-shop” disruptor — with a blueprint for dethroning the banking old guard.
Secret sauce: As SoFi aggressively ramps up bets on crypto, blockchain, and AI, its real edge lies in an integrated platform. CEO Anthony Noto credits tech backbones, Galileo and Technisys, for outshining dated banking systems with rapid product development and nimble cost control. Plus, almost four years after receiving a banking charter, SoFi has saved $627M in interest expenses as it taps cheaper deposits to fund continued expansion. Of course, the next hurdle is scaling this digital juggernaut without morphing into the sluggish banks it sets to topple.