The company that keeps sandwiches together is falling apart on Wall Street. Smucker’s delivered a mixed quarter that beat EPS estimates ($2.31 vs. $2.24) but missed revenue targets ($2.1B vs. $2.19B). Shares plunged by 15.6% on Tuesday as weak 2026 guidance ($8.50–$9.50 vs. 2025’s $10.12) overshadowed any quarterly wins.
- Tariffs hammered the Folgers owner’s coffee business, which typically generates ~33% of its total revenue — undercutting demand by forcing four price hikes to raise prices 20% this year.
- November 2023’s Hostess acquisition also crumbled, with the division’s sales dropping 14% last quarter — forcing a $980M write-down for the underperforming deal.
Steel squeeze: Smucker’s tariff woes reflect a broader crisis hitting the entire canned food aisle. WSJ expects Trump’s new 50% steel duties could spike canned goods prices by 9–15% and threaten 20K US food jobs as consumers abandon pricier products. The tin-plate shortage adds to packaged food giants’ ongoing struggles, where regulatory fears, health trends, and private-label competition have already left household names scrambling. As America’s pantry stocks get crushed from all sides, hopefully, Smucker’s can make a nice jam.
