Retail Traders’ Net Buying Falls To $13B As Rally Loses Steam

Retail traders built this bull market on blind faith in the S&P 500. Lately, that conviction has faded. Individual investors are now rotating through hot sectors at record speed, while broad index buying slows to pandemic lows. That retreat leaves an obvious question — who’s actually still all in?
- Retail’s four-week net buying gap narrowed to $13B, according to Vanda Research, as traders sold shares nearly as quickly as they bought.
- Their overall footprint fell too — retail’s share of trading volume dropped to 17.2% in Q1, down from 20.5%, even as money chased energy, silver, software, chips, and SpaceX.
Same hesitation, bigger wallet: Corporate America isn’t picking up retail’s slack either. Companies announced nearly $1T in stock buybacks through the first half of the year, a record pace that looks bullish at first glance. Insiders aren’t backing that confidence with their own money, though, and nearly 70% of announcements came from tech and financial firms alone. University of Michigan professor Nejat Seyhun called recent insider sentiment “mildly pessimistic,” predicting only a muted market reaction despite the record spending spree. That’s the financial equivalent of showing up to your own party and leaving early.




