Retail Is (Back) in Control of the Stock Market — Like It or Not

SPACs are back. The IPOs are blockbuster. The valuations are stupid. Is it 2021 all over again?
Only if there’s such a thing as Dec. 233 (not a typo).
It was slow going for growth stocks and retail investors for years; what felt like eons as some ailing names halved. Some went to zero. But in 2025, even in the face of still-high interest rates, tariff troubles, and geopolitical tremors, the Main Street crowd is once again leaving its mark on Wall Street.
Their own interest and twist: They were greedy while others were fearful, buying the April tariff tumble and helping put the tech-heavy Nasdaq-100 back on its feet. But by comparison, the N100’s 10.6% year-to-date performance — although something of a miracle comeback — pales in comparison to the returns that retail is pulling out of growth names across fintech, aerospace, AI, healthtech, and energy. In a way, individual investors are collectively shaping the market in their own image, with some of the stocks they champion among the best performers of the year.
It used to be that Main Street would “follow the money,” but as retail-popular stocks — which exhibit lower institutional ownership, higher retail and insider ownership, and greater social buzz — have seen greater returns, Wall Street has perked up.
Forward-looking: Main Street made bad investment decisions in 2020 and 2021. Will 2025 be a repeat? At first glance, the valuations of many retail-popular stocks are much steeper than comparables in the Nasdaq-100 index, but largely immune from trade policy, retail’s 2025 picks seem to be heading in the right direction for now — identifying their next trade could offer opportunities not just to outperform, but frontrun an an increasingly invested (literally) Wall Street.