Private Equity Is Preparing to Open the Floodgates to Even More Retail Investors, Potentially Marking Shift To 50/30/20 Portfolio

The days of 60/40 could soon be numbered, and the CEO of the world’s largest asset manager, BlackRockBLK, is betting that the 50/30/20 portfolio will replace it — a mix made up of 50% stocks, 30% bonds, and 20% private assets “like real estate, infrastructure, and private credit.”
Private party: Today, most investors have no allocation to private assets — largely due to laws restricting opportunities to accredited investors, along with steep minimums required to invest in private funds. That might be turning a corner as private equity faces slowing inflows from ultra-wealthy investors — and shifts focus to expanding offerings for a wider pool of investors. Historically, that’s been more of a pipe dream, but the promise of a deregulation push from the Trump SEC could soon see asset managers chip away at that 20% target.
- For years, large asset managers have gradually opened their doors — as recently as 2022, they had just spun up funds for individuals with $1M to $5M in investable assets.
- Two and a half years later, many of these firms now have their eyes on an even bigger prize, thanks to new ETFs and tokenization, both of which promise to increase retail access to funds.
Private Gone Public
Things are still just heating up. In March, State StreetSTT and ApolloAPO launched the first publicly traded private credit ETF, while asset manager Hamilton LaneHLNE tokenized its private infrastructure fund on investment platform Republic — marking a first. And there’s even more coming down the pipeline.
- KKRKKR and Capital Group are expected to launch “public-private interval funds” in 2025, which could give retail the ability to invest in private assets for as “low as $1,000.”
- Yesterday, BlackstoneBX announced a partnership with Vanguard and Wellington to “extend its reach into the portfolios of everyday investors,” which could give the asset giant a way to include its holdings in target-date funds.
But why? On the whole, private equity funds are looking to expand — and many have a boast-worthy track record of selling the retail crowd (or their money managers) on the opportunity. According to research from Cambridge Associates, global PE firms have outperformed global equities — and done so with significantly lower annualized volatility than US markets. BlackRock even says that adding infrastructure assets to a 60/40 or pension portfolio can help boost returns and reduce volatility. And with the vast majority of companies and investment opportunities long-restricted to affluent investors, it remains to be seen how private equity could change — if it were finally made public.