GM Bets $2B Profit Jump on Supersized SUVs as Regulatory Winds Shift

Detroit’s automaker is cashing in on America’s appetite for oversized vehicles. General Motors projects earnings will climb by as much as $2B this year — a healthy jump from 2025’s estimates. The company is now prioritizing high-margin trucks and SUVs like the GMC Sierra and Cadillac Escalade while scaling back EV output as looser fuel economy rules shift incentives back to gas-powered profits.
Road ahead: CEO Mary Barra said GM is operating in a US policy environment that is “increasingly aligned,” signaling confidence despite lingering headwinds. CFO Paul Jacobson warned tariffs could cost $3B to $4B annually and said, “I don’t think anyone really knows what the steady state EV demand will be in this new environment” after subsidies were cut. Even so, Piper Sandler’s Alexander Potter praised the execution, noting the company “re-upped its buyback authorization despite fears EV charges impact the pace of repurchases.”