For kids back in the day, screentime used to be a reward — for Gen Alpha, it’s starting to feel like the problem. The generation expected to live online is logging off by trading smartphones for iPods, Spotify for CDs, and infinite scroll for woodworking kits. Raised by the MTV-era parents of the 2010s, this shift is becoming a quiet backlash against digital overload, fueling renewed demand for offline experiences.

Losing interest: A 2024 Pew Research Center survey found 48% of teens now view social media as mostly negative, while the share calling it mostly positive has fallen to 11% from 24% in 2022. That skepticism is turning into behavior, with efforts like Harvard’s Appstinence campaign encouraging dumb phones and offline living among affluent families. Psychologist Jonathan Haidt’s The Anxious Generation has also remained on The New York Times bestseller list since 2024, with parents increasingly saying their kids no longer want iPhones.

• Even kids themselves are choosing tangible media, helping Taylor Swift sell 2M CDs of The Life of a Showgirl in 2025, its top format.
• Physical formats are rebounding broadly — with record movie attendance for Zootopia 2 and the Dog Man franchise selling 10M print copies in 2025.

Physical Media Strikes Back

This shift has fueled a trend dubbed “friction-maxxing,” where people intentionally reintroduce analog habits to counter digital fatigue. Libby Rodney of The Harris Poll says consumers are moving away from seamless convenience and rediscovering the value of effort, like manually choosing songs instead of surrendering taste to algorithms. The backlash against digital overload is boosting physical media, resale tech, and single-purpose gadgets.

• The iPod comeback fits the anti-algorithm mood as Apple’s discontinued device saw 2025 interest surge, with eBay searches up 25% for the Classic and 20% for the Nano.
• Screen-free devices like Toniebox and Yoto have sold millions at roughly $100 each, while Camp Snap cameras and Tin Can dumb phones saw strong holiday demand in 2025.

The offline trade: Consumers are tiring of subscriptions, constant updates, and screen-heavy digital lives, allowing physical tech to quietly regain relevance and spark a small but durable nostalgia trade. NokiaNOK

could benefit as feature phones resurface alongside digital minimalism, while Sony GroupSONY

might tap renewed demand for dedicated audio gear. eBayEBAY

may benefit by capturing resale liquidity, and NintendoNTDOY

could have winning potential as offline, in-person gaming proves more resilient. The future may end up looking a lot like the past, just with better margins.